![]() It’s not that Apple was saying that Calm is a better app-they’re big fans of Headspace, too,” he says, pointing out that the App Store often features Headspace on its landing page. “It’s good P.R., but it’s not determinative. “I think people are blowing App-of-the-Year way out of proportion,” says Ben Spero, a managing director at Spectrum Equity, a Headspace investor. Apple does not reveal its selection methods or criteria. The award is a touchy subject at Headspace. Annual subscriptions cost $96 a year at Headspace and $70 a year at Calm.Ī Headspace spokeswoman says Sensor Tower’s data didn’t account for subscriptions that come through its website and corporate partnerships, which would push its 12-month revenues “north of $100 million.” The company declined to provide year-over-year comparisons. Both offer standard subscription rates of $13 a month. Headspace, now in second place, saw revenue of $34.3 million, according to Sensor Tower. Wang says.Ĭalm has topped the category in both downloads and mobile revenue since last December, with revenue through October at $50.7 million, according to estimates from mobile-data firm Sensor Tower. “Since winning App of the Year, we seem to have a much higher growth rate than they do, and we’ll surpass them from now on,” Calm’s Ms. “Headspace launched two years before us, and now we’re neck and neck,” says Dun Wang, Calm’s chief product and growth officer.įounded in 2010, Headspace had dominated the meditation category until this year, when Calm caught up.Ĭalm got a boost from winning the 2017 iPhone App of the Year award from Apple ’s App Store last December. And both apps have been downloaded more than 38 million times, with each hitting 1 million paid subscribers in June, the companies say. Both practice what they preach, offering officewide daily meditation sessions. Calm’s founders previously worked in online gaming and advertising.īoth startups are venture-backed, founded by charismatic British guys who moved to California. “If you were going to see a psychologist, you’d probably want to know where they trained and qualified. But he’d rather focus on his Santa Monica, Calif.-based company’s authenticity, he says, which is drawn from co-founder Andy Puddicombe’s 10 years of studying meditation at Buddhist monasteries.Īndy Puddicombe, co-founder of meditation and mindfulness app Headspace, spent a decade studying meditation at Buddhist monasteries. ![]() “The irony is not lost on me,” says Rich Pierson, CEO and co-founder of Headspace, of the rivalry with Calm. “And they have six times as many employees as we do.” Calm has a staff of about 40, while Headspace employs 230. “I would say we’re in mindful competition with each other,” says Michael Acton Smith, co-CEO and co-founder of Calm, based in San Francisco. The two smartphone apps taking meditation mainstream exude a Zen vibe and trumpet nearly identical missions to increase health and happiness around the world.īut behind the blissful marketing mantras, Headspace and Calm are locked in a head-to-head fight to dominate the booming $1.2 billion meditation market. Meditation Pics - for meditation-related images. INOS Meditation research- Search for any researched topic on meditation. Meditation research in Reddit - Scientific papers on Meditation If you see a post that is doing/not doing any of the above, and is breaking the subreddit rules, please report it! PLEASE READ THE FAQ HERE Please don't use URL shorteners when submitting links! They will be caught by the spam filter, and users like to see where they're going.Īny recruiting, spam or uncivil behaviour is forbidden, and may be banned. Short inspirational quotes or texts should be posted as self-posts. Audio tracks consisting of teachings are OK to post here. Meditation music and guided meditations may be posted over at /r/audiomeditation. Images may be posted over at /r/meditationpics. If your post is removed, it is most likely because it contained: audio, video, link to YouTube, or blog, or some sort of promotion or recruitment. Please do not post your personal blog, pretty pictures, or videos, there are many other subreddits for them. Please read up on the subreddit rules here, before posting. If you are part of a particular school of Meditation/Yoga then please disclose this and keep an open mind - there exist many forms of meditation, and experience of Truth is subjective by definition. Please keep the discussion clean and neutral. How to meditate - Stories relating to the practice of meditation.
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